Since 2017
Data analysis, research & optimization.
We collect, process and extract insights from data, in qualitative and quantitative analysis, to help brands make key strategic and tactical decisions.
Asked for a product or service like yours, the assistants recommend four other brands.
88% of recommendations went to four competitors The kind of insight we find in our research, and we find why and how to fix it too.01Services
What we do,
and who we help.
Organic AI Growth Kit
How often do the AI assistants mention your brand, and how well do they speak of you when they do? A bespoke research study, thousands of data points across every major AI assistant, reveals what is said about you and why, with an action plan to flip the story to your benefit. The research leg of answer engine optimization.
See what AI says about youReporting & dashboards
We help you build your own custom client reporting hub, beautiful, branded, fast, where you own the asset and the roadmap. Take it over yourself, or keep us on to maintain and extend it.
Tell us about your reportingCustom data pipelines
We help you build your own data pipelines to collect the data from every tool you run, clean it, and keep one trustworthy source that your reports and your analysis draw from. Your system, built with and for your team and tools.
Tell us what you want to build02How we work
The same standards,
whatever the work.
Measured, never guessed
We work from evidence. Numbers come with their definitions and their sources, findings are patterns, never anecdotes, and a metric means the same thing everywhere it appears.
Made to be used without us
What we hand over is made to be used: findings that read as actions, plans your team can pick up on Monday, and systems you own and run. The results are yours to keep.
Clear before committed
You see the scope in writing before you commit to anything. And if we think a piece of work is not right for you yet, we say so.
Evidence you can check, plans you can act on, and systems you own.
03What clients say
In good company.
[Siavash] has demonstrated his amazing analytics skills with a rare combination of business savvy and analytics savvy which makes his professional impact unique.
Avinash Kaushik, Digital Marketing Evangelist, Google[Siavash] is detailed, technical, and constantly upgrading his skills. He's got the skill set to plan out a measurement strategy, build the implementation, and create reporting structures that both answer meaningful questions as well as predict future results. If you have a chance to work with him… take it!
Chris Mercer, Measurement Marketing Expert, Trainer and Speaker, Measurementmarketing.io[Siavash] is one of the smartest analysts I know in the Google Analytics / Tag Manager / E-commerce world. He's an active practitioner and has real-world, hard-won knowledge. I've been struck by the intelligence reflected in his questions, and the experience reflected in his answers. I consider him one of the best practitioners I know.
Fred Pike, COO and Web Analytics Expert, Northwoodsoft.com[Siavash] has a highly unique combination of skillsets that transcends the vast majority of analytics-oriented professionals. The experience he draws upon when troubleshooting complex issues is extremely valuable when it comes to determining logical solutions, quickly. He and his team are true professionals and a pleasure to work with. When I ask a question they get me the answer, quickly and accurately.
Scott Reid, Founder, EcommerceOptimizers.comIf you're looking for a measurement marketing expert look no further than [Siavash]. He has helped me with advanced tracking scenarios for clients where I didn't have the time to do it myself and it would've taken me a lot longer than it took him. He is the one I go to when I have complicated tracking questions.
Ryan Levander, Digital Marketing Strategist and Analyst, Elevatedconversions.comIt took many years (and dollars) for me to find the right analytics partner and I'm grateful to say that's [Siavash] at Siavak. I approached him with big projects and sophisticated plans and he's exceeded my expectations. He has a strong balance of business and technical knowledge, but none of that makes any difference without exceptional communication and consistent follow through, which has been my experience with him since day one.
Chris Mattok, CEO, FlowMotion AgencyMy team and I were stuck for a month trying to report very important site data that our C-suite needed and I just couldn't get my setup right. Then, thank goodness [Siavash] was there to help. He suggested a new approach to accommodate the very specific solution we needed and it absolutely worked! That report is now the most circulated report among our executives.
Josh Forte, Online Channel Manager, Comporium[Siavash] has a rare & deep knowledge of analytics. His attention to detail coupled with his understanding of tooling can help any business find profit through data.
Giles Thomas, Founder and Growth Consultant, AcquireConvert04About
Siavash (Ahmad) Kanani
Founder and head of analytics
More than ten years in digital analytics, and Siavak Analytics since 2017. Siavash analyzes, advises, designs and strategizes, and reviews implementation, for brands and for the agencies that serve them.
Seven years of teaching Looker Studio at lookerstudiomasterclass.com. A speaker at every MeasureSummit since it started in 2020, at several MeasureCamps, and at five Superweeks.
Siavash on LinkedIn05Work with us
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