Organic AI Growth · Case studies
What the assistants said, brand by brand
Each case study is a study we ran: what AI assistants tell buyers in one category, and what they say about one brand in it. The brands stay anonymous. The percentages are from the study.
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Fitness equipment · United States · September 2026
Leading the shelf, losing the title
80% of answers named them when a buyer asked for the product Read the case study -
Small group tours · United Kingdom · September 2026
The traveller asks. The answer is someone else.
0% of answers from memory named the brand Read the case study -
Golf · 2026
On the list, rarely the choice
90% of answers named them when a golfer asked which company to choose Read the case study -
Pet supplements · United States · August 2026
The sentence that cost them the answer
0% of recommendation answers named them Read the case study -
Design licensing · United States · August 2026
Described well, and almost never named
1% of the assistants' answers named the designer Read the case study
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